Finance Books

Why do people buy non-fiction books? Most readers buy books to solve problems or help with fulfilling a need. For example, when I started speaking for a fee I went out and bought a couple of popular books about speaking. Browsing in the bookstore, I was attracted to Lilyan Wilder’s book “7 Steps to Fearless Speaking” I read the back cover. I noticed she could help with 7 easy steps. I skimmed the table of contents, read a few lines and immediately liked her easy to read style. It went in my purchase basket.

Because I wanted to hear from several authorities on the subject, I picked up another book by Nido R. Qubein, “How to Be a Great Communicator: In Person on Paper, and on the Podium.” His cover design was white with clean lines and a personable picture of him on the front. His style of writing was not as easy to read but it still went in my purchase basket as well. Which brings us back to my original point; people buy non-fiction books to solve problems. To identify your targeted market, pinpoint a problem they have and the solution of course.

Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets.

HOBBIES. Is your tennis game, golf game, bridge game as good as you’d like? Are you considering taking up horse-back riding? Want to improve your computer skills? What ever the case may be, your desire to improve or change your level of performance is considered the problem.

HEALTH. The first thing you do when your doctor diagnose your cholesterol is high and you need to lose 20 pounds. You go look for a book that will walk you through step by step to lose weight or lower cholesterol. You turn to someone that has solved the problem to learn from their experience.

MENTAL STATE. Are you feeling stressful about the economy? Are you noticing unexplained physical symptoms possibly related to stress? Once again, you have a problem and you are looking for a solution in book form. Someone who has outlined easy steps or ways to de-stress in our society.

PERSONAL FINANCE. Worried about lay-offs, down-sizing, retirement? Books that offer financial solutions to economic problems during shaky times are guaranteed to succeed.

MARKETING. We live in a competitive society. Small business owners and managers everywhere need a growing database of customers and clients. Therefore, they seek out how to books that offers solutions on improving their advertising copy, improving their business image or their website.

Each of the problem categories describes a problem and a need for a solution. The main goal of your marketing plan is to identify the problem your book solves and then present the solution. The more intense the problem and the easier you can make your solution, the more readers will seek out your book.

Your task becomes to re-structure your knowledge into bite-size reader solutions. Appeal to the masses, by letting them know what’s in it for them and how easy the solution is with your book. For example, let’s consider the book title I mentioned earlier about speaking. The title could have been: “How to Overcome Your Fear of Speaking” instead of “7 Steps to Fearless Speaking” The latter is more appealing because it alludes to only 7 steps to my solution.

Don’t put it off any longer. If you wait, you can be this time next year without fulfilling your dream of writing a successful book. You have the solution. Now write it down. While you’re at use the tips above and write a book that sells well. Make it different. Make it count. Make it yours.

Have you given up on getting your book out of your heart into the hands of your readers? Don’t give up. There’s an easy way to do anything and a more difficult way. The easy way usually includes getting helpful advice from someone that’s been there and done that. Here are eight steps that will speed you on your way to getting your book out now:

1. Setup a regular writing schedule.

Think about your priorities right now. Can you fit 7-10 hours a week in? If you have to let something go that is not high on your priority list, do it. Now is your time. Later is not better. Set yourself up for a successfully written book this year by committing to a regular schedule. After it’s done, remember to reward yourself.

2. Plan a short book first.

Many aspiring writers overwhelm themselves with goals of a 365 page book first. Shorten your book to 25-90 pages the first time or divide your large book into a smaller book one and two. Though you shorten it, still fill it with useful information by using the question and answer format for each chapter. Using the same format and length for each chapter and answering all your readers’ questions will not only speed your writing process but it will result in a successful book.

3. Let your passion lead you to a topic.

Passion will not only stir your readers when your book is done but it will keep you motivated to do the work involved. Yes, I did say work. Passion will make your work easy. Passion will lead you to develop all the profit centers (seminars, articles, or consulting services) your message deserves.

4. Choose what’s interesting to you.

If you are interested in what you are writing about you will happily write all you know and research to know more about your subject. You will easily spice your writing with interesting tid-bits that will delight your readers and keep them reading until the end of your book.

5. Get to know your reader before you write.

Target your audience and your copy will be focused, interesting and compelling. As a method of writing personable copy, write and post (somewhere in your work area) your reader profile including their sex, their top interest, what they spend money on, what books they want and read. Your subject must benefit your audience to capture their interest. After all who wants to pay for a book that doesn’t help them in any way?

6. Develop a plan for each chapter before you write.

Using a format plan including headlines throughout will organize your chapters. Organized chapters become easy to write and fill in the blanks. Additionally, organized chapters are easy to read and your readers will love it and tell all their friends about it. Don’t forget to weave the questions and answers that benefit your audience into your text.

7. Design your book to market well while you write.

Incorporate the top market spots designed to sell more your book is completed. The hot spots are the title, cover, thesis, audience, benefits & features, mini sales letter written as introduction and back cover copy of each book.

8. Select your non-fiction topic first.

You may be like the author wanting to write novels. But start with the profitable book first, so you can finance your dream efforts. Write a short book first and satisfy the busy people that want useful information fast and easy. Remember answering 5 questions about one chapter topic will create a 5 page chapter.

Get your book out of your heart to paper fast. If you wait you could be this time next year with the same desire to get your book out.

Use the above eight easy steps: commit to a regular writing schedule, plan a short book first, choose a passion-led topic, pick an interesting to-you subject, get to know your reader first, develop a plan for each chapter, design your book’s top market spots, and choose your non-fiction topic first to become a successful author sooner. The world is waiting for your important message to answer their questions and help them become successful.

Is your book introduction designed to seal the sale? Probably not; many open a book to read, see an introduction, yawn, think boring and turn the page. Why, because authors, including myself, have treated the introduction as only a ‘why I wrote the book’ page.

Most people don’t care as much ‘why you wrote the book’ as they do about how your book can help them. Here’s a refreshing twist to the old boring book introduction. Write your next book introduction as a sales tool. Include all the same elements but add benefits that engage your reader.

Think about it; people want to know most how your book will help them, teach them and inspire them. Continue to hook your potential readers with a sizzling title and back cover. Now take the next step to seal the sale with your book introduction. Write it as a short note to your readers engaging them with the benefits they will receive. To write your book introduction as a sizzling sales tool, it must include the following:

1. Hook. Use the same element journalist and professional writers use, the hook. Develop your hook from a shocking fact, statistic or relevant quote. Even better, solve your audience’s top challenge. Answer their top question, “Why should I buy your book?” Make your opening statements short but enticing.

2. Connection. Seek to connect with your audience in your introduction. Describe your audience’s challenge. Describe where they are now and why they haven’t succeeded yet. Mention why you wrote the book. End the paragraph with a general statement about how your book will benefit them (thesis statement).

3. Benefits. In the following paragraphs, keep answering the foremost question in your potential readers’ mind, “Why should I buy your book?” Continue to engage them with the overall benefits of increased communication, good fortune, finances or health. Sprinkle in some specific benefits. For example, an author friend of mine writes in, “‘Article Speedway’ Discover how to write short easy articles fast and put your internet marketing in the fast lane to sales.”

4. Format. Every good non-fiction book should display a format to give the audience an idea of what to expect inside. The table of contents offer a general format and direction. In your book introduction include what features will help your audience in each chapter. For example, most chapter formats include a hook, thesis followed by how tos, tips, engagement tools, story then summary.

5. Invitation. Summarize with 1-2 sentences. Include an enthusiastic invitation to read the book. For example, one of my favorite authors invites her readers into the text with a warm, “Come journey with me through the principles of coaching.”

If you don’t use the above principles, you may never enjoy the level of sales your book deserves. On the other hand, write a sizzling introduction with the hook, the connection, the benefits, the format, the invitation and fill your readers with expectation of what your book can do for them. Get this right and expect them to pull out their card, swipe and purchase your book on the spot. Now go ahead sizzle your introduction and sell more books than you could ask, dream or think.

Why do people buy self-help books? Most readers buy books to solve problems or help with fulfilling a need. For example, when I started speaking for a fee I went out and bought a couple of popular books about speaking.

Browsing in the bookstore, I was attracted to Lilyan Wilder’s book “7 Steps to Fearless Speaking” I read the back cover. I noticed she could help with 7 easy steps. I skimmed the table of contents, read a few lines and immediately liked her easy to read style. It went in my purchase basket.

Because I wanted to hear from several authorities on the subject, I picked up another book by Nido R. Qubein, “How to Be a Great Communicator: In Person on Paper, and on the Podium.” His cover design was white with clean lines and a personable picture of him on the front.

His style of writing was not as easy to read but it still went in my purchase basket as well. Which brings us back to my original point; people buy self-help books to solve problems. To identify your targeted market, pinpoint a problem they have and the solution, of course.

Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets.

Hobbies.

Is your tennis game, golf game, bridge game as good as you’d like? Are you considering taking up horse-back riding? Want to improve your computer skills? What ever the case may be, your desire to improve or change your level of performance is considered the problem.

Health.

What’s the first thing you do when your doctor diagnose your cholesterol is high and you need to lose 20 pounds? You go look for a book that will walk you through step by step to lose weight or lower cholesterol. You turn to someone that has solved the problem to learn from their experience.

Mental State.

Are you feeling stressful about the economy? Are you noticing unexplained physical symptoms possibly related to stress? Once again, you have a problem and you are looking for a solution in book form. Someone who has outlined easy steps or ways to de-stress in our society.

Personal Finance.

Worried about lay-offs, down-sizing, retirement? Books that offer financial solutions to economic problems during shaky times are guaranteed to succeed.

Marketing.

We live in a competitive society. Small business owners and managers everywhere need a growing database of customers and clients. Therefore, they seek out how to books that offers solutions on improving their advertising copy, improving their business image or their website.

Each of the problem categories describes a problem and a need for a solution. The main goal of your marketing plan is to identify the problem your book solves and then present the solution. The more intense the problem and the easier you can make your solution, the more readers will seek out your book.

Your task becomes to re-structure your knowledge into bite-size reader solutions. Appeal to the masses, by letting them know what’s in it for them and how easy the solution is with your book. For example, let’s consider the book title I mentioned earlier about speaking. The title could have been: “How to Overcome Your Fear of Speaking” instead of “7 Steps to Fearless Speaking” The latter is more appealing because it alludes to only 7 steps to my solution.

Don’t put it off any longer. If you wait, you can be this time next year without fulfilling your dream of writing a successful book. You know the solution. Now write it down. While you’re at it, use the tips above and write a book that sells well. Make it different. Make it count. Make it yours.

Books! Books! Books! I personally have grown up with them. Books have become a necessity. We get so much nourishment and sustenance from books that it is very difficult to live without books. When we have no one to guide us, it is books that work their magic to show us the way. They guide us and show us what is right and what is wrong. They shed light on things that make us stumble in the dark.

Writing is an art. Only people who have the talent can write well. You can use this talent to write books to help others. It would be a very humane thing to do. You can make a business of writing books and earn quite well. But not everyone can write just because they want to or have a command over the language. It is only possible when you draw knowledge and information from within yourself, and convert it into a book. Finances are also something that have to be taken care of. Comparatively, e-books are a much cheaper option, compared to hardcover ones, especially when you consider printing costs, other production costs, publicity costs, etc. E-books are much more feasible than the normal books, both for the writer as well as the reader.

Writing a book should come smoothly to you, if you have a taste for writing. Your dream of becoming an author can easily be fulfilled because of the Internet. It will be possible for you to realize your dream, as it has become easy for people to publish their work on the Net. Work on the cover page, with color schemes, etc., and make it as attractive as possible. Ensure that you market your website well through pop-ups or links with other websites.

E-books are a good option as you need hardly put down much in terms of investment, and you can make quite a profit. If you have friends, I recommend that you take their assistance and set up a good sales and publicity team. Get new and fresh ideas. If not, then hire someone, who is a professional to work on the promos, so that your book gets enough exposure.

Provide great and attractive offers. For example, you could offer something free with your e-book such as a free gift or a short-term subscription for a few months. People are always interested in what they can get out of a deal. Make this deal worthwhile for them, and offer something that they would want to tell their friends about. Always remember, a personal touch can be given even through your website. If you convince one customer, that one could lead a chain of customers to you.

It is up to you entirely, if you are going to do a good job on the promotional aspect. After so many weeks of hard work, you have authored a book. Let it be a great occasion and a boon for you and your reader.

Did you know Americans alone spend $8.5 billion a year on how-to and self-help information products, programs, and services? A recent Google search on the phrase “how to” yielded 2.37 billion results.

Why do people buy self help and how to books? Most readers buy books to solve problems or help with filling a need. For example, when I started speaking for a fee I needed help with jumpstarting my speaking abilities.

Browsing in the bookstore, I was attracted to Lilyan Wilder’s book “7 Steps to Fearless Speaking” I read her back cover. I noticed she could help with 7 easy steps. I skimmed the table of contents, read a few lines and immediately liked her easy to read style. I decided to purchase the book.

Because I wanted to hear from several authorities on the subject, I picked up another book by Nido R. Qubein, “How to Be a Great Communicator: In Person on Paper, and on the Podium.”

His cover design was white with clean lines and a personable picture of him on the front. His style of writing was not an easy read but I still decided buy his book as well. Which brings us back to my original point; people buy self help books to solve problems. To identify your targeted market, pinpoint a problem they have and the solution of course.

Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets.

Hobbies and Games. Is your golf game, bridge game or tennis as good as you’d like? Are you considering taking up gardening? Want to improve your computer game skills? What ever the case may be, your desire to improve or change your level of performance is considered the problem.

Health Education. The first thing you do when your doctor diagnoses you as a diabetic and you need to lose 20 pounds. You go look for a book that will walk you through step by step to control diabetes. You look to someone that has solved the problem to learn from their experience.

State of Mind. Are you feeling stressful about gas prices, the economy or banking system? Are you noticing unexplained physical symptoms possibly related to stress? Once again, you have a problem and you are looking for a solution in book form. Someone who has outlined easy steps to de-stress in our society.

Careers and Finance. Worried about lay-offs, down-sizing, retirement? Self help books that offer financial solutions to economic problems during shaky times are guaranteed to succeed.

Advertising and Marketing. We live in a competitive society. Small business owners and managers everywhere need a growing database of customers and clients. Therefore, they seek out how to books with solutions on improving their advertising copy, improving their business image, improving their sales copy, growing their bottom line or improving their website.

Each of the categories above describes a problem and a need for a solution. The main goal of your marketing plan is to identify the problem your book solves and then present the solution. The more intense the problem and the easier you can make your solution, the more readers will seek out your book.

Your task becomes to reorganize your knowledge into bite-size reader solutions. Appeal to the masses, by letting them know what’s in it for them and how easy the solution is inside your book. For example, let’s consider the book title I mentioned earlier about speaking. The title could have been: “How to Overcome the Fear of Speaking” instead of “7 Steps to Fearless Speaking” The latter is more appealing because it alludes to only 7 steps to the solution.

Don’t wait any longer. If you put it off, you can be this time next year without fulfilling your dream of writing a successful book. You have the solution to your audience’s problem. Now write it down. While you’re at use the tips above and write a book that sells well. Make it different. Make it count. Make it yours.